Michael Novelli is the co-founder of Prospect Athletics and serves as CEO of Innovate, an Anchorage based advertising and business consulting firm.

In 1999 he founded the AFL, Alaska’s first outdoor adult tackle football league, with roles not just as a player and coach, but as the leader of the organization. The AFL attracted past high school stars and athletes alike, with players able to use the AFL as a launching pad for college and semi-professional careers.

In two decades of heading up Innovate, Novelli has had roles with the Alaska Wild football team (Alaska's first professional indoor football team), and ten years with the Alaska Fighting Championship, Alaska's premier mixed martial arts organization.

With his two oldest kids having made the jump into college athletics and coaching, and three more active kids under the age of ten, Novelli is fully immersed as a parent and coach of student-athletes. He understands the opportunities that student athletics bring in youth development.