It All Started With a Pair of Shoes.

Prospect Athletics wasn’t planned. It started with a moment. What happened after that was built by the players.

Before my oldest daughter’s senior season, we chased every opportunity we could find. Camps. Travel. Training.

But the moment that stayed with me wasn’t from a game. It was at an open gym.

Afterward, I asked my younger daughter why she had handed her shoes to another player before they played.

She told me the other player didn’t own any basketball shoes.

That stayed with me.

Not every player has access. Not every player gets a shot. And too often, the game doesn’t tell every player’s story.

So we started where we could. We brought in a national trainer and helped lower the cost so more players could attend. We weren’t building a brand. We were trying to open doors.

Then Covid hit.

And the players drove what came next.
The shirts and basketballs we gave out started showing up everywhere. Players wore them. The basketballs were in gyms everywhere. The IG page took off, because in an isolated community, they wanted a space where the game still lived.

We kept showing up. The players kept building the culture.

And at every level, their voice leads. They’ve been behind the camera. In front of it. Running interviews. Helping drive events.

We create the space. They help shape it. The players are the pulse of what we do — and that’s how it should be.

What we’ve seen — and what keeps us coming back — is a generation of players with a different kind of resilience. A dogged determination that doesn’t ask for permission.

They move the culture, not because anyone tells them to — but because they play the game the way they live it: hungry, connected, and unshaken by what’s stacked against them.

Too often, it’s the adults who throw that off — with politics, power plays, and agendas the players never asked for.

That’s why we keep out of the way. We show up. We listen. We tell what’s real — and let the players move the culture their way.

If there’s one thing we’ve learned, it’s this: the game — and this generation — are in good hands.
And we’d do well to learn from the way they lead it.

When a player is ready to go for it, they deserve a platform that’s for them, not for profit.

If you believe in that, you belong with us.

Support. Amplify. Share.
Stand with players who are building this game every day.

Players write the story. We tell it.

No politics. No pay-to-play. No promises. Just game.