Our Mission

Players move the culture. We help keep who defines it, and who it’s for, in the players’ hands.

This is your journey. You make the choices. You put in the work. You define what success looks like.

We see what it takes. The hours no one sees. The work after setbacks. The drive to keep going.

Prospect Athletics helps keep the game about the players. Not the politics. Not the hype. Not the adults trying to own it.
We cover what’s happening, not what’s bought. We give voice to the players doing the work, not the programs trying to control the narrative.

We’ve been a consistent voice for girls’ basketball in Alaska. Not to take credit, not to make a statement, but to put the light on athletes who’ve earned it — through the work they’ve done, and the respect they’ve earned.

We want to expand coverage across the state. Not every player gets seen right now, and that matters. It’s why we stay nonprofit. And it’s why support matters. Every sponsor, donor, and partner helps protect this space, and helps us reach more players without letting dollars define who’s seen.

We keep profiles and access free, so players have a shot to be seen on their own terms. We let the game decide what rises. We listen. We watch. We show what’s earned.

Players run the culture. We help protect that space so it stays theirs.

Every player’s path looks different. Some chase the next level. Some build what comes after the game. Some use the game to find a new direction. All of it matters here.

We started in basketball. We’ll always stay close to the game. But the mindset — the work, the drive, the culture — lives across sports. We want to help show that too.

For players. For their stories. For the game.

Your game. Your story.