Michael Novelli

Michael Novelli

Michael Novelli is the co-founder of Prospect Athletics and serves as President of Innovate, an Anchorage based advertising and business consulting firm.

In 1999 he founded the AFL, Alaska’s first outdoor adult tackle football league, with roles not just as a player and coach, but as the leader of the organization. The AFL attracted past high school stars and athletes alike, with players able to use the AFL as a launching pad for college and semi-professional careers.

His seventeen years of heading up Innovate, has brought him roles with the Alaska Wild football team (Alaska's first professional indoor football team), and nearly ten years with the Alaska Fighting Championship, Alaska's premier mixed martial arts organization.

With his two oldest kids having made the jump into college athletics and coaching, and three more active kids under the age of nine, Novelli is fully immersed as a parent of student-athletes. He understands the opportunities that student athletics bring in youth development.