Michael Novelli is the founder of Prospect Athletics and serves as CEO of Innovate, an Anchorage based advertising and business consulting firm.

His seventeen years of heading up Innovate, has brought him roles with the Alaska Wild football team (Alaska's first professional indoor football team), and nearly ten years with the Alaska Fighting Championship, Alaska's premier mixed martial arts organization. Prior to that he founded the AFL, Alaska's first outdoor adult tackle football league.

With his two oldest kids having made the jump into college athletics and coaching, and three more active kids under the age of ten, Novelli is fully immersed as a parent of student-athletes. He understands the opportunities that student athletics bring in youth development.